At The Spotlight Magazine, we shine a light on extraordinary women leaders whose journeys inspire change, break barriers, and redefine success. Today, we celebrate Ahad Afandi, a trailblazing communications and public relations professional with over 14 years of impactful experience across the Middle East, whose career is a testament to leadership, resilience, and unwavering dedication.
The Beginning: Leadership and Social Responsibility as a Student
Ahad Afandi’s inspiring journey began with her pursuit of a Diploma in Business Administration in Australia, which provided her with a solid foundation in business principles. Building on this, she continued her academic journey at Ajman University, where she earned her Bachelor’s degree in Mass Communication, Public Relations, and Advertising. Even as a student, Ahad was not one to sit on the sidelines. She took on the role of President of the Student Club, leading social responsibility initiatives and dedicating countless hours to volunteering and community service. This early leadership role planted the seeds of her lifelong commitment to making a difference both inside and outside the professional world.
Early Career: Passion Ignited at Dubai Media Incorporated
Ahad’s professional journey took flight at Dubai Media Incorporated, where she started as a content writer and presenter. Her passion and talent quickly became evident when she was selected to prepare, direct, and host “Happiness Street” — a demanding three-hour social program that she successfully brought to life with creativity and dedication. This role showcased her ability to connect with audiences, manage complex productions, and tell stories that matter.
Rising Through the Ranks: Asharq Bloomberg Radio and Media Consulting
Seeking new challenges, Ahad moved to Riyadh and joined Asharq Bloomberg Radio as a content writer and presenter. There, she sharpened her skills in media communication and engaged with wider regional audiences, growing her ability to craft influential narratives.
Her rising profile led her to the General Commission for Audiovisual Media (GCAM), where Ahad took on strategic responsibilities as a Media Consultant and Corporate Communications Manager. At GCAM, she helped shape media regulation policies, drive stakeholder engagement, and handle high-impact public relations, demonstrating her versatility and strategic thinking in a regulatory environment.
Expanding Horizons: NEOM, Panda Retail Company, and Multifaceted Roles
Ahad’s journey continued with NEOM, joining their Corporate Communications team during a transformative phase for the visionary megacity project. Her role involved shaping NEOM’s message to local and international stakeholders and managing communications around innovative initiatives, reflecting her aptitude in handling pioneering projects.
She later transitioned to Panda Retail Company (Savola Group) as a Corporate Communications Specialist, where her expertise helped the brand strengthen its corporate identity and engage meaningfully with consumers and communities.
Throughout this time, Ahad also pursued her passion for storytelling and content creation by working part-time with Hikayat Company, writing content for TV programs and series—an endeavor she managed alongside her studies and professional career, exemplifying her exceptional work ethic and multitasking capability.
Leadership Today: Public Relations Manager at Huawei
Currently, Ahad Afandi serves as the Public Relations Manager at Huawei in Riyadh, Saudi Arabia, where she leads public relations strategies and drives powerful brand narratives in a highly competitive and global industry. Her role places her at the forefront of innovation and corporate communication, continuing her tradition of leadership, impact, and excellence.
Honors and Recognition: A Cultural Ambassador
Among many recognitions, Ahad had the distinct honor of hosting the Saudi National Day celebration in the United Arab Emirates, where her contributions were acknowledged through an award presented by the Ambassador of Saudi Arabia to the UAE. This accolade reflects not only her professionalism but also her role as a cultural ambassador fostering unity and pride.
Giving Back: Volunteering and Social Responsibility
Ahad’s story is deeply rooted in a commitment to giving back. For over a decade, she has been actively volunteering across the UAE, Riyadh, NEOM, and Jeddah. Her volunteer work includes organizing festivals and parties for children and providing counseling support, underscoring her compassionate leadership style and the importance she places on social responsibility.
A Role Model for Women Leaders Worldwide
Fluent in Arabic and English and skilled in adapting to multicultural environments, Ahad has built a career defined by storytelling, strategic communication, and impactful leadership. Her journey from a passionate student leader to a top communications professional is a beacon of inspiration for women everywhere.
At The Spotlight Magazine, we proudly recognize Ahad Afandi for her tremendous journey and leadership. She exemplifies how dedication, continuous learning, and heart-centered leadership can break glass ceilings and shape the future.