We are proud to recognize Asiya Issa Al-Maawali as one of this year’s 40 Under 40, a distinction that honors her outstanding leadership in talent development, organizational effectiveness, and strategic workforce transformation.

As the Business Partner Lead at Fisheries Development Oman (FDO), Asiya plays a key role in redefining how organizations in Oman and the region build future-ready workforces. With over 12 years of experience spanning fisheries, logistics, agriculture, and energy, she has built and implemented HR strategies from the ground up—ensuring lasting structures and scalable talent processes that strengthen both culture and performance.

Driving Strategy Across the Talent Spectrum

Asiya leads across the full spectrum of talent and organizational development, including Strategic Workforce Planning, Talent Management, Talent Acquisition, Learning and Development, and Organizational Effectiveness. She has also served as an HR Business Partner and Consultant for numerous entities, bringing a practical and outcome-driven approach to each engagement.

Known for her ability to simplify complexity, she enables execution by translating strategy into tangible outcomes that enhance performance and engagement.

Impactful Talent Initiatives

At FDO, Asiya has been instrumental in aligning talent development with business goals. Her work includes:

• Leading group-wide succession planning for critical roles
• Designing and institutionalizing competency frameworks
• Introducing leadership and technical assessments to identify and develop high-potential employees
• Building internal learning academies and embedding learning as a core element of business investment

Previously at ASYAD Group, she developed a comprehensive leadership development framework covering all organizational levels. As part of this initiative, she created impactful programs such as the “Asyad Emerging Leaders” and the “Entrepreneurial Leadership Program,” both designed to build leadership capabilities aligned with the group’s long-term strategic goals.

Technology-Enabled Talent Consulting

In addition to her corporate role, Asiya consults with organizations on adopting AI-driven talent management platforms. She helps companies enhance their ability to extract deeper insights into skills, improve the accuracy of assessments, and design more strategic, individualized development plans.

Her work enables organizations to evolve from traditional HR practices to data-informed, future-focused talent strategies.

Global Perspective, Local Impact

A committed lifelong learner, Asiya is a member of the Association for Talent Development (ATD) and the Josh Bersin Academy. She holds a degree in Human Resources Management from the University of Glamorgan, along with executive certifications from London Business School and ATD in learning, development, and leadership strategy.

She continues to bridge global best practices with the cultural and operational realities of Oman and the wider region.

Recognized Skills and Expertise

Asiya’s breadth of capabilities is reflected in her endorsements and achievements across:

• Talent & Succession Management
• Leadership & Executive Development
• Competency Frameworks & Assessment Design
• Organizational Culture & Change Management
• HR Strategy & Workforce Planning
• Instructional Design & Learning Management
• Career Development & Engagement
• Action Learning & 360 Feedback

Her experience spans both strategy and execution, with a proven track record of leading transformation from planning through to implementation.

What Sets Her Apart

What distinguishes Asiya is her resilience, strategic clarity, and ability to inspire transformation. She has consistently delivered high-impact results in organizations undergoing significant change—turning complex challenges into opportunities for growth and cultural renewal.

Her talent programs have been praised for driving measurable improvements in employee engagement, leadership readiness, and organizational alignment.

A Catalyst for the Future

Asiya Issa Al-Maawali’s recognition as a 40 Under 40 leader is a testament to her enduring impact in the field of human capital. Her work continues to shape how organizations view talent—not just as a function, but as a competitive advantage.

Congratulations to Asiya on this well-deserved honor.