Sarah Chortani, Founder and CEO of Funun hospitality and Tourism group, stands as a beacon of innovation, passion, and sustainable growth in Oman’s tourism and hospitality sector. With over 17 years of dedicated experience, including 15 transformative years in Oman, Sarah’s journey is a compelling story of resilience, leadership, and visionary entrepreneurship that continues to shape the region’s tourism landscape.
From Humble Beginnings to Industry Trailblazer
Sarah’s career began in 2010 when she arrived in Oman as a young woman ready to embrace new challenges. Starting as a coordinator at Travel Point, one of Oman’s leading travel companies, she quickly rose through the ranks to become Head of Leisure. Over more than a decade, Sarah spearheaded strategic initiatives that redefined travel experiences in Oman. She led major MICE programs for global brands like Mercedes, L’Oréal, and Audi, introduced innovative cycling tours endorsed by the Minister of Tourism, and pioneered staycation packages that helped sustain the industry during the COVID-19 pandemic.
Her ability to blend technology, culture, and human connection has been a hallmark of her leadership, enabling her to create meaningful and memorable experiences for travelers while driving business growth.
Leadership at Sama Travel and the Birth of Funun Hospitality Group
After a successful tenure as General Manager at Sama Travel, Sarah took a bold step to launch her own venture-Funun hospitality and Tourism group. The name “Funun,” meaning “arts” in Arabic, encapsulates her philosophy that hospitality is not merely a service but an art form crafted with passion, creativity, and authenticity.
Under Sarah’s leadership, Funun hospitality and Tourism group focuses on eco-friendly hospitality, cultural immersion, and innovative technology. The group manages unique destinations across Oman, emphasizing sustainability, quality, and local experiences that celebrate Oman’s rich heritage and natural beauty.
Championing Sustainable Tourism and Innovation
Sarah’s academic background in eco-technology and business administration fuels her commitment to integrating sustainable practices within the tourism industry. She is passionate about the intersection of ecological technology and hospitality, striving to minimize environmental impact while delivering exceptional guest experiences.
As an active member of Oman’s Tourism Committee at the Chamber of Commerce, Sarah plays a vital role in shaping industry standards and fostering sustainable growth. She regularly shares insights on the future of travel, sustainable development, and the transformative role of technology in hospitality, inspiring stakeholders and peers alike.
A Vision Rooted in Culture, Creativity, and Connection
Sarah’s vision for Funun hospitality and Tourism group is to redefine hospitality by blending tradition with innovation. Whether curating desert adventures, organizing cultural events, or offering bespoke luxury experiences, Funun promises artistry in every detail.
Her leadership style is characterized by empathy, strategic thinking, and a relentless pursuit of excellence. She believes in cultivating genuine connections with guests and partners, fostering a workplace culture that values creativity and collaboration.
Impact and Recognition
Throughout her career, Sarah has been recognized for her ability to drive growth, innovate, and lead with integrity. Her initiatives have not only boosted Oman’s tourism appeal but also set new benchmarks for responsible and creative hospitality in the region.
Her work has garnered praise from industry leaders and government officials, including endorsements from the Minister of Tourism for her pioneering programs. Sarah’s influence extends beyond business as she mentors emerging leaders and advocates for sustainable tourism practices.
Looking Ahead: Continuing the Journey of Excellence
Sarah Chortani’s journey is a testament to the power of vision, perseverance, and passion. From her early days at Travel Point to founding Funun hospitality and Tourism group and shaping Oman’s tourism future, she exemplifies leadership that inspires and transforms.
The Spotlight Magazine congratulates Sarah on her outstanding achievements and celebrates her ongoing contributions to the hospitality industry. Her story is a powerful reminder that with dedication and creativity, hospitality can indeed be an art that enriches lives and communities.
We look forward to witnessing Sarah’s continued impact as she leads Funun Hospitality Group to new heights and helps position Oman as a premier destination for sustainable and culturally rich tourism experiences.
Connect with Sarah Chortani and Funun hospitality and Tourism group to explore how artful hospitality and sustainable innovation are shaping the future of travel in Oman and beyond.