In a strategic move aimed at steering the company toward its next phase of growth and innovation, Contact Financial Holding, Egypt’s leading non-banking financial services provider, has announced the appointment of John Saad as its new Chief Executive Officer.
With an extensive track record in financial leadership and digital transformation, John Saad brings over two decades of experience in the financial services sector, including senior executive roles at top-tier regional and international institutions. His expertise spans fintech, investment strategy, and organizational growth — qualities that align seamlessly with Contact’s long-term vision.
A New Chapter of Leadership
John Saad succeeds Said Zater, under whose leadership Contact Financial Holding experienced remarkable expansion across multiple sectors including consumer finance, insurance, leasing, and SME lending. The board expressed its gratitude to Zater for his outstanding service and steady leadership.
The company’s official statement described John Saad’s appointment as “a decisive step in strengthening Contact’s position as a leading player in Egypt’s evolving financial ecosystem.” His leadership is expected to drive the company’s digital transformation agenda, expand market reach, and foster financial inclusion across underbanked segments.
Vision for the Future
On his appointment, John Saad shared,
“I am honored to join Contact Financial Holding at such a pivotal time. The company has already built a strong foundation in the non-banking sector. My focus will be on accelerating innovation, enhancing customer experience, and building scalable solutions to empower individuals and businesses alike.”
Industry analysts view this appointment as a sign of Contact’s commitment to adapt to a rapidly changing financial landscape. With regulatory shifts, rising competition, and a growing digital consumer base, the choice of a tech-savvy and future-focused leader positions Contact for sustained success.
About Contact Financial Holding
Contact Financial Holding is Egypt’s leading non-banking financial institution, offering a diverse portfolio of financial services including consumer finance, leasing, insurance, and asset management. The company has built a reputation for innovation, trust, and customer-centricity, making financial services more accessible to individuals and businesses across Egypt.