Spotlight Magazine
With more than 25 years of experience across the Middle East and North America, Mohamad Jomaa has built a career around leadership, risk management, commercial strategy, and business transformation. His professional journey—from underwriting and credit management to senior executive leadership—has shaped a distinctive approach that combines analytical discipline with strategic foresight.
Currently serving as CEO – GCC and Egypt at Coface, while also holding the role of Chief Operating Officer – North America, Jomaa brings extensive experience in trade credit insurance, credit information, commercial growth, governance, and organizational performance.
From Risk Expertise to Executive Leadership
Jomaa’s career began in credit and risk-oriented roles, establishing the technical foundation for his later leadership responsibilities. His early experience included more than seven years as Credit & Collections Manager at Emirates Computers Est., followed by a role as Head of Credit & Collections at Aptec Distribution, where he worked across the MENA region.
He subsequently served as Senior Credit Risk Underwriter at Euler Hermes, covering the MENA region, strengthening his expertise in underwriting and credit risk. This progression provided him with a practical understanding of how organizations assess exposure, manage commercial risk, and make informed decisions in complex business environments.
His experience later expanded into business development and risk leadership. At Emcredit Limited, Dubai’s National Credit Bureau, he served as Director of Business Development, while at Obegi Chemicals Group, he held the position of Vice President – Risk & Legal.
These experiences broadened his perspective beyond individual risk functions toward organizational strategy, commercial development, and leadership.
Building a Career at Coface
Jomaa’s relationship with Coface has been a defining chapter of his professional career. He first joined the organization as Vice President – Bank Relations in Toronto before progressing through increasingly senior leadership positions.
As Chief Commercial Officer – Canada, he was responsible for establishing and executing the Canadian branch’s commercial strategy, with ownership of P&L and overall commercial results.
He later became CEO and Chief Agent – Canada, assuming accountability for the overall management and performance of Coface Canada, including fiscal performance, commercial activities, governance, operations, and human capital.
His leadership journey continued with his appointment as Chief Operating Officer – North America, followed by his current role as CEO – GCC and Egypt, based in Dubai.
The progression reflects a career built through increasing responsibility across commercial leadership, operations, governance, and organizational performance.
Leading Across Markets and Cultures
Having worked across the Middle East and North America, Jomaa has developed experience leading within multicultural and geographically diverse business environments. His professional journey has required him to balance commercial priorities with operational discipline while working across different markets and business contexts.
He identifies ethical governance, multicultural leadership, and purpose-led teams as important elements of his leadership approach. For Jomaa, effective leadership is not limited to achieving business objectives; it also involves creating environments where people are empowered to develop, perform, and contribute meaningfully.
His focus on team building and leadership reflects a broader belief that sustainable organizational performance depends on capable people, strong collaboration, and clear direction.
Combining Data with Strategic Foresight
Jomaa’s background in underwriting and risk management continues to influence his approach to executive decision-making. His technical foundation in credit risk has developed alongside extensive experience in commercial strategy and business transformation.
This combination enables him to approach complex commercial environments through both analytical and strategic lenses. Rather than separating risk management from business growth, his career demonstrates the value of integrating the two—using informed risk assessment as a foundation for sustainable commercial decisions.
His areas of expertise include Trade Credit Insurance, Credit Information, Commercial Strategy, Business Transformation, Underwriting, and Debt Collection.
Turning Around Performance and Driving Transformation
Throughout his career, Jomaa has led strategic initiatives, contributed to commercial growth, and worked to transform underperforming operations. His leadership experience spans the development of commercial strategies, management of business performance, operational oversight, and the strengthening of organizational capabilities.
At the executive level, his responsibilities have extended across fiscal performance, governance, human capital, operations, and commercial activities. This breadth of experience has positioned him to view transformation as an organizational process rather than a single-function initiative.
His approach emphasizes connecting strategy with execution—ensuring that strategic objectives are translated into disciplined operational action.
Leadership Rooted in People and Purpose
Beyond his executive responsibilities, Jomaa places considerable importance on mentoring young professionals and developing future talent. His interest in emerging markets and the relationship between leadership and resilience further reflects a continuous commitment to learning.
His leadership philosophy is centered on the belief that strong organizations are built when people are given the opportunity to grow, perform, and thrive. This people-oriented perspective complements his analytical and commercially focused background, creating a balanced approach to leadership.
After 15 years abroad, his return to the Middle East with his family has also brought a renewed connection with a region undergoing significant growth and transformation.
Looking Ahead
As CEO – GCC and Egypt at Coface, Jomaa enters this phase of his career with a broad foundation spanning credit risk, trade credit insurance, commercial strategy, business transformation, and executive management.
His journey demonstrates how technical expertise can evolve into broader strategic leadership when combined with adaptability, multicultural experience, and a commitment to people. With a career spanning multiple markets and business environments, Mohamad Jomaa continues to contribute to the evolving landscape of trade credit, credit information, and risk management.
Spotlight Magazine Recognition
Mohamad Jomaa’s 25-year professional journey reflects the progression of a risk and credit specialist into a multifaceted executive leader. Through his experience across North America and the Middle East, he has combined technical expertise, commercial strategy, operational leadership, and people development to navigate complex business environments and lead organizations through transformation.