Spotlight Magazine
Jerry van Ulden is a seasoned C-suite leader and Non-Executive Director with extensive international experience in B2B machinery, business services, and food industries. His leadership journey has centered on business growth, transformation, strategic development, and data-driven value creation across family-owned, private-equity-backed, and corporate organizations.
Leadership Focused on Growth
Van Ulden describes himself as a result-oriented builder and change agent who combines commercial focus with empathy and a strong commitment to developing people and teams. His experience spans national and EMEA leadership, statutory P&L responsibility, commercial strategy, business development, and organizational transformation.
His expertise includes strategic partnerships, strategic planning, deal structuring, business transformation, go-to-market strategy, and data-driven value creation.
Executive and Commercial Experience
Van Ulden currently serves as Interim Executive Director at Boer & Croon and as Supervisory Board Member and Non-Executive Director at Reledo. Through Bowsley, he also works as an Advisor, Interim Executive, and Non-Executive Director, supporting organizations across transformation, mergers and integrations, leadership, strategy, business development, and large-deal strategy.
Previously, he served as Executive Director a.i. at Vebego, contributing to restructuring, data systems, sales methodology, deal making, and board advisory.
At ISS Nederland, he was Executive Board Member and Chief Commercial Officer, while also serving as Board Sponsor for the Employee Resource Group “Pride” within the company’s diversity, equity, and inclusion policy.
International Leadership
As Vice President at CBRE Global Workplace Solutions (GWS) EMEA, van Ulden was part of the EMEA Central Leadership team and developed and executed a go-to-market strategy across nine European countries. He helped position the business in integrated real estate, technical maintenance, and facilities management while developing local commercial teams.
Earlier, as Business Development Director at ISS A/S, he established a centralized corporate sales department and focused on growth through integrated multi-service offerings.
Building Businesses and Markets
As CEO of Facility Services Netwerk (FSN), a joint venture of Asito, Albron, and Securitas, van Ulden developed and executed a growth strategy with statutory P&L responsibility.
At Draaijer Heyday, he focused on corporate business development and large corporate clients. Earlier, at Vebego, he supported the growth of its newly launched Maincontracting product.
His career began at Meyn Poultry Processing Solutions, where he managed the Europe, Middle East and Africa area, increased sales through multi-channel strategies, developed a selective dealer network, and established new market positions in the Middle East and Russia.
Data-Driven Value Creation
A consistent theme throughout van Ulden’s career is the use of data-driven processes to support better decision-making and sustainable value creation. His experience across strategy, commercial development, transformation, and governance enables him to connect business objectives with practical execution.
He also maintains a strong interest in next-generation governance, reputation, strategy, markets, and M&A.
People and Inclusive Leadership
Beyond commercial performance, van Ulden places strong emphasis on growing people and teams. He considers diversity, equity, and inclusion an important part of effective leadership and has actively supported these principles through his executive and board responsibilities.
His leadership approach seeks to balance goal achievement with empathy, collaboration, and a positive team environment.
Education and Professional Development
Van Ulden holds a Bachelor of Business Administration in International Business from Inter College Business School and an Associate’s Degree in Accounting and Business/Management from Fontys Hogescholen.
His professional development includes a Board Certificate in Governance, Advantage Management Program, Associate Certified Outsourcing Professional certification, International Marketing Simulation, Negotiation Skills, and Business Simulation/Management Games.
Spotlight Magazine Recognition
Jerry van Ulden is recognized by Spotlight Magazine for his extensive international executive experience and continued contribution to business transformation, strategic growth, and data-driven value creation. His career reflects a distinctive combination of commercial leadership, governance, deal structuring, and people-focused change management across diverse B2B environments.